About Course

This course shows you how small businesses find customers online. Lerato Mokoena covers social media, search, email and simple advertising, using examples from local shops and service providers. You plan a small campaign, set a realistic budget and learn to read the results. No experience is needed, and you can study after work or on your phone.

What Will You Learn?

  • Practise your new skills with hands-on exercises (worked answers included)
  • Organise your work in a clear, simple structure
  • Get friendly and fast support from your lecturer in the class Q&A
  • Downloadable notes, study guides and templates for every project

Course Content

Introduction
A short summary to help you prepare for the lessons in this topic. Read it before you start, so you know what to expect and what to have ready for class.

  • Introduction to Digital Marketing
    02:53
  • Digital Marketing Modules
    02:53
  • How to start a business blog
    02:53
  • Set up your blog site
    02:53
  • How to write an article
    02:53
  • Quiz – Digital Marketing
  • Content Layout and Readability
    02:53

SEO Marketing Tips

Market Research

Content marketing basics

Sharing and Promoting Your Content

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