About Course

This course covers the basics of marketing a small business online. You learn to set up a simple social media page, write posts people read and track what works. Priya Naidoo, our Digital Marketing Coach, uses local examples from Cape Town businesses and keeps data costs low. Lessons are short and practical, so you can try each step on your own business as you go along.

What Will You Learn?

  • Practise your new skills with exercises and worked answers
  • Plan and organise your projects step by step
  • Get friendly, fast support from your tutor in the class chat
  • Downloadable notes and files for every project

Course Content

Introduction
This topic covers the basics you need before the practical lessons. Read the short summary, then work through each lesson in order at your own pace and check your answers.

  • Introduction to Digital Marketing
    02:53
  • Digital Marketing Modules
    02:53
  • How to start a business page
    02:53
  • Set up your business page
    02:53
  • How to write an article
    02:53
  • Quiz – Digital Marketing
  • Page Layout and Readability
    02:53

SEO Marketing Tips

Market Research

Content marketing basics

Sharing and Promoting Your Content

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