Digital Marketing Basics for Small Business
Free
Free access this course
  • Beginner

About Course

This free short course is for people who run or work in a small business and want to be found online. Sipho Ndlovu and the short course team cover social media, email, search and simple adverts that suit a small budget. You learn to plan a month of posts, track what works and keep your customers coming back. Classes are practical and use local examples from Cape Town businesses.

What Will You Learn?

  • Practise your new skills with hands-on exercises (worked solutions included)
  • Organise your work into clear steps you can repeat on your own projects
  • Get friendly, fast support from tutors in the course Q&A
  • Downloadable notes, files and worksheets for every project

Course Content

Introduction
This topic gives you a short overview of what you will cover. Read it before you start the lessons so you know what to expect each week.

  • Introduction to Digital Marketing
    02:53
  • Digital Marketing Modules
    02:53
  • How to start a business page
    02:53
  • Set up your business page
    02:53
  • How to write an article
    02:53
  • Quiz – Digital Marketing
  • Content Structure and Readability
    02:53

SEO Marketing Tips

Market Research

Content marketing basics

Sharing and Promoting Content

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