Digital Marketing Fundamentals Short Course
Free
Free access this course

About Course

This short course gives you a clear start in digital marketing. Ayesha Patel explains websites, search, email and social media using examples from South African small businesses. The lessons are short and practical, and you can finish them in your own time. It is free for all Sizwe Online Institute students and works well on a phone.

What Will You Learn?

  • Practise your new skills with short exercises and answers included
  • Learn each step in simple, clear language you can follow at work
  • Get friendly and fast support from our student support team
  • Download notes, templates and study guides for every lesson

Course Content

Introduction
This topic gives a short overview of what you will cover this week. Read the notes, watch the videos and try the practice tasks before you move on to the next topic.

  • Introduction to Digital Marketing
    02:53
  • Digital Marketing Modules
    02:53
  • How to Start a Business Blog
    02:53
  • Set Up Your Blog Site
    02:53
  • How to write an article
    02:53
  • Quiz – Digital Marketing
  • Laying Out Content Clearly
    02:53

SEO Marketing Tips

Market Research

Content planning basics

Sharing and Promoting Content