Product Design

Planning a website your customers can actually use

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Before we draw a single screen, we ask one question: what does a visitor need to get done on this site? For most South African businesses the answer is short. Find a service, check a price range, and get in touch. When the plan starts there, the menu stays small and every page has a clear job.

We then map each task to one page and one main button. If a page cannot explain its job in a sentence, it usually gets merged or dropped. This keeps the build focused, makes content easier to write and gives your team fewer pages to update once the site is live.

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