Our Latest Work

WE TRAIN BY TASTING

We taste everything we stock, so there is a reason behind each bottle on the shelf. Ask us what goes with dinner and you will get a straight answer, not the dearest bottle.

CLIENT

KELDERFLASK TEAM

CLIENT

KELDERFLASK TEAM

TRAINER

RIAAN BOTHA

LOCATION

DURBAN

01.

Every new hire starts at the counter

Nobody sells a bottle here they have not tasted first.

02.

Beer, wine, spirits and whiskey

Every new staff member tastes through the whole range before serving a single customer.

03.

Notes on every bottle

Staff write tasting notes so advice at the counter is honest and specific.

Every Bottle On Our Shelf Gets Tasted Before It Ever Goes On Sale Properly Every Bottle On Our Shelf Gets Tasted Before It Ever Goes On Sale

Our tasting counter is where it starts for every new hire.

  • They work through beer, wine, spirits and whiskey in their first week.
  • They sit in on supplier tastings with the owners.
  • They write short notes on bottles so they can talk about them with customers.

By the time they're on the floor, they've tasted most of what's on the shelf.