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Short ingredient lists and how to read them
A long ingredient list is not automatically a bad thing, but a short one is easier to understand. Ingredients are listed from most to least, so the first five tell you what you are really buying. If marula oil sits near the bottom, there is very little of it in the bottle.
Latin names throw people off. Aloe barbadensis is aloe, Aspalathus linearis is rooibos, and Butyrospermum parkii is shea butter. Fragrance can hide a mix of things, so we keep ours simple and say what we use. Fewer ingredients also make it easier to work out what your skin disagrees with.
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