About Course

This course covers the basics of digital marketing for students. You learn how social media, email and search work, and how to plan simple posts for a small business or a class assignment. Chantelle Adams, our Marketing Course Facilitator, gives clear examples from South African brands. It is free to all Studiepoort students.

What Will You Learn?

  • Practise your new skills with short exercises and worked examples
  • Plan your work and keep it organised using simple checklists
  • Get friendly and fast support from your tutor on the course forum
  • Downloadable notes, files and worksheets for every task

Course Content

Introduction
A short summary to prepare you for the lessons in this topic. Read it first so you know what to expect, then work through each lesson in order and finish the quiz.

  • Introduction to Digital Marketing
    02:53
  • Digital Marketing Modules
    02:53
  • How to start a class blog
    02:53
  • Set up your blog page
    02:53
  • How to write an article
    02:53
  • Quiz – Digital Marketing
  • Layout and Easy Reading
    02:53

Search Marketing Tips

Market Research

Content marketing techniques

Sharing and Promoting Content

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