About Course

Marketing case studies are a common assignment at South African universities and colleges. This course shows you how to write one that is clear and well argued. You will learn to choose a real business, gather evidence and explain what happened and why. Chantelle Adams guides you through short lessons and examples. You will finish with a case study you can hand in or add to your portfolio.

What Will You Learn?

  • Practise your new skills with short exercises and worked examples
  • Plan your work and keep it organised using simple checklists
  • Get friendly and fast support from your tutor on the course forum
  • Downloadable notes, files and worksheets for every task

Course Content

Introduction
A short summary to prepare you for the lessons in this topic. Read it first so you know what to expect, then work through each lesson in order and finish the quiz.

  • Case Study Basics
    03:54
  • Overview Of Interview Day
    04:33
  • The Case Study Formula
    02:44
  • Writing the Opening Summary
    04:05
  • Quiz -How to Write Strong Case Studies

More Writing Guidance

Completion and Resources

Clear Layout

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