About Course

Good writing helps a business sell, inform and build trust. In this course you learn to write headlines, web copy, newsletters and short articles for marketing and media work. You practise planning, drafting and editing with feedback from Lerato Nkosi, and you build a small portfolio of work that you can show to employers or clients.

What Will You Learn?

  • Practise your new skills with weekly practical exercises and feedback
  • Build a portfolio project you can show to employers
  • Get friendly, fast support from our lecturers on the course forum
  • Downloadable notes, templates and files for every project

Course Content

Introduction
A short summary of what this topic covers. Read it before you start so you know which lessons and activities to expect this week and how long each one takes.

  • Know Your Reader
    03:54
  • Overview Of Content Calendars
    04:33
  • Headline Writing Formula
    02:44
  • Drafting the Intro for the Article
    04:05
  • Quiz -Content Writing for Marketing and Media

More Style Guidance

Completion and Resources

Creative Headlines

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