About Course

Taught by Lerato Nkosi, our Marketing Lecturer, this short course covers the basics of marketing a business online. You learn how to plan content, use social media, write simple search-friendly pages and read your results. It suits small business owners and marketing assistants in Pretoria who want clear, practical skills they can use the following Monday.

What Will You Learn?

  • Practise your new skills with weekly practical exercises and feedback
  • Build a portfolio project you can show to employers
  • Get friendly, fast support from our lecturers on the course forum
  • Downloadable notes, templates and files for every project

Course Content

Introduction
A short summary of what this topic covers. Read it before you start so you know which lessons and activities to expect this week and how long each one takes.

  • Introduction to Digital Marketing
    02:53
  • Marketing Channels Overview
    02:53
  • How to plan a content calendar
    02:53
  • Set up your business page
    02:53
  • How to write an article
    02:53
  • Quiz – Digital Marketing
  • Structuring Content for Easy Reading
    02:53

SEO Marketing Tips

Market Research

Content marketing techniques

Sharing and Promoting Your Content

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