Design trends

Storing bread so it stays fresh

A shopper storing fresh bread and pantry items neatly on kitchen shelves

Bread starts going stale the moment it leaves the oven, but how you store it makes a difference. Keep it in a bread bin or a paper bag on the counter if you will finish it in a day or two.

Plastic bags trap moisture and make the crust soft and chewy. Paper lets the bread breathe, which keeps the crust the way it should be for longer.

person in a bright South African kitchen storing fresh bread and checking grocery labels

Freeze the extra loaf

If you know you will not finish a loaf in time, freeze it before it turns. Slice it first so you can pull out just what you need. Slice before freezing and toast straight from frozen, no need to wait for it to thaw on the counter.

A loaf wrapped in a tea towel and kept in a dark cupboard will often outlast one left on an open counter.

Bread does not need to be rock hard before you throw it out. Watch the smell and the texture just as much as the date on the bag. Check for mould on the crust and underneath, especially in warm, damp weather, and toss the loaf if you see any, even just a small spot. Stale bread still has a use before it goes in the bin.

Give stale bread a second life

Stale bread still works well as toast, croutons or breadcrumbs. Blitz old slices in a blender and keep the crumbs in the freezer, ready to use whenever a recipe calls for them.

Rolls and bagels need the same care

Rolls, bagels and buns dry out even faster than a whole loaf because they have more crust for their size. Freeze them in a single layer so you can take out just one or two at a time.

If you can, buy bread little and often rather than stocking up for the whole week. Buy what you need and let our bakery delivery keep your bread fresh, instead of relying on the freezer for everything.

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