Blog
Creating Social Media Graphics That Stand Out on a Budget
A good mockup makes a flat design look like a real thing. A logo on a coffee cup or a poster on a wall tells a client far more than a file on a white page. Start with a clean scene and keep the lighting simple.
Place your design, adjust the colours and export at a size the client can view on a phone. Most of our mockup packs include smart objects, so the whole job takes a few minutes in Photoshop. Show two or three options, not ten.
FONTS
Logo Template Mega Bundle
Original price was: R899.00.R649.00Current price is: R649.00.
Overlap Geometric Sans Font Family
Original price was: R349.00.R289.00Current price is: R289.00.
Retro Neon Photoshop Actions
Original price was: R279.00.R219.00Current price is: R219.00.
Pricing design work is hard when you start out. Many freelancers in South Africa charge too little because they fear losing the job. Work out your monthly costs first, then divide by the hours you can bill. Add time for emails, revisions and admin. Quote a fixed fee for each project and state how many rounds of changes it covers.
Social media graphics do not need a big budget. Pick two fonts and three colours, then use them on every post so people start to recognise you. Templates save hours, because you only swap the words and the photo. Keep text short and leave space around it. Check how each post looks on a phone before you publish, since that is where most people will see it.
Read next: Minimalist design trends
Social media graphics do not need a big budget. Pick two fonts and three colours, then use them on every post so people start to recognise you. Templates save hours, because you only swap the words and the photo. Keep text short and leave space around it. Check how each post looks on a phone before you publish, since that is where most people will see it.
Read next: Minimalist design trends
Social media graphics do not need a big budget. Pick two fonts and three colours, then use them on every post so people start to recognise you. Templates save hours, because you only swap the words and the photo. Keep text short and leave space around it. Check how each post looks on a phone before you publish, since that is where most people will see it.
Read next: Minimalist design trends
Social media graphics do not need a big budget. Pick two fonts and three colours, then use them on every post so people start to recognise you. Templates save hours, because you only swap the words and the photo. Keep text short and leave space around it. Check how each post looks on a phone before you publish, since that is where most people will see it.
Read next: Minimalist design trends
MOCKUPS
Logo Template Mega Bundle
Original price was: R899.00.R649.00Current price is: R649.00.
Overlap Geometric Sans Font Family
Original price was: R349.00.R289.00Current price is: R289.00.
Retro Neon Photoshop Actions
Original price was: R279.00.R219.00Current price is: R219.00.
Pricing design work is hard when you start out. Many freelancers in South Africa charge too little because they fear losing the job. Work out your monthly costs first, then divide by the hours you can bill. Add time for emails, revisions and admin. Quote a fixed fee for each project and state how many rounds of changes it covers.
Choosing fonts
A portfolio should show your best five projects, not everything you have ever made. Write a short note on each one: the client, the problem and what you did. Add a clear contact button on every page. Keep the site fast, because potential clients will leave if images take too long to load on mobile data.
Photo presets
A portfolio should show your best five projects, not everything you have ever made. Write a short note on each one: the client, the problem and what you did. Add a clear contact button on every page. Keep the site fast, because potential clients will leave if images take too long to load on mobile data.
Mockup scenes
A portfolio should show your best five projects, not everything you have ever made. Write a short note on each one: the client, the problem and what you did. Add a clear contact button on every page. Keep the site fast, because potential clients will leave if images take too long to load on mobile data.
Brand colours
A portfolio should show your best five projects, not everything you have ever made. Write a short note on each one: the client, the problem and what you did. Add a clear contact button on every page. Keep the site fast, because potential clients will leave if images take too long to load on mobile data.
Pricing design work is hard when you start out. Many freelancers in South Africa charge too little because they fear losing the job. Work out your monthly costs first, then divide by the hours you can bill. Add time for emails, revisions and admin. Quote a fixed fee for each project and state how many rounds of changes it covers.
TEMPLATES
Logo Template Mega Bundle
Original price was: R899.00.R649.00Current price is: R649.00.
Overlap Geometric Sans Font Family
Original price was: R349.00.R289.00Current price is: R289.00.
Retro Neon Photoshop Actions
Original price was: R279.00.R219.00Current price is: R219.00.
Cape Town start-ups often begin with a name, a colour and a simple logo. As they grow, they add a typeface, a photo style and a voice. Most founders tell us they wish they had written these choices down earlier. A one page style guide keeps your website, packaging and social pages looking like the same business.
Lightroom presets save time, but South African light is strong and warm, so a preset made overseas can look too orange. Adjust the white balance first, then lower the highlights a little. Try one preset on five photos from the same shoot and compare. Save your tweaked version as a new preset so the whole set stays consistent from the coast to the Karoo.
Cape Town start-ups often begin with a name, a colour and a simple logo. As they grow, they add a typeface, a photo style and a voice. Most founders tell us they wish they had written these choices down earlier. A one page style guide keeps your website, packaging and social pages looking like the same business.
Lightroom presets save time, but South African light is strong and warm, so a preset made overseas can look too orange. Adjust the white balance first, then lower the highlights a little. Try one preset on five photos from the same shoot and compare. Save your tweaked version as a new preset so the whole set stays consistent from the coast to the Karoo.
Cape Town start-ups often begin with a name, a colour and a simple logo. As they grow, they add a typeface, a photo style and a voice. Most founders tell us they wish they had written these choices down earlier. A one page style guide keeps your website, packaging and social pages looking like the same business.
Lightroom presets save time, but South African light is strong and warm, so a preset made overseas can look too orange. Adjust the white balance first, then lower the highlights a little. Try one preset on five photos from the same shoot and compare. Save your tweaked version as a new preset so the whole set stays consistent from the coast to the Karoo.
