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Reading an ingredient list
A short ingredient list is usually a good sign. If you can't picture it in a kitchen, question why it's there. Order matters, the first few items make up most of what's in the pack.
Watch for sugar listed under other names like syrup or concentrate. If salt, sugar or oil show up three or four times under different names, the product is more processed than the front label suggests.
Check The First Three
If the first ingredient is water, you are mostly paying for water. If it is sugar, cane juice or syrup, treat the rest of the label with a bit of suspicion. The rule is simple, ingredients are listed from highest amount to lowest, so whatever sits at the top is what you are eating the most of.
A short ingredient list is usually a good sign. A long one full of names you cannot pronounce is worth a second look.
Bergamot Tea Box
Berry Tea Mix Pouch
Dried Fruit Snack Pack
We know the farms our food comes from and we will tell you which ones if you ask. No long ingredient lists, no sprays you cannot pronounce, and refills on the staples.
Fresh Pineapple Juice 1L
Frozen Greek Style Yoghurt
We know the farms our food comes from and we will tell you which ones if you ask. No long ingredient lists, no sprays you cannot pronounce, and refills on the staples.
Hibiscus Fruit Cordial
Mango and Peach Juice 1L
Organic Banana Chips
We know the farms our food comes from and we will tell you which ones if you ask. No long ingredient lists, no sprays you cannot pronounce, and refills on the staples.
Sugar hides under dozens of different names, which makes it easy to miss how much of it is actually in a product. Dextrose, maltose and syrup are all still sugar, just wearing a different name on the label. Learning a handful of these names is the quickest way to see past clever packaging.
Those E-Numbers Explained
Codes starting with E are simply preservatives, colours or stabilisers written in shorthand. Most are harmless, a few are worth avoiding, and a quick search of the number tells you which in seconds.
When The List Feels Too Long
If reading the ingredients takes longer than reading the price, that is usually a sign to put the product back and look for something simpler further along the shelf.
None of this means a long ingredient list is automatically bad, or a short one automatically healthy. It just means a few seconds of reading pays off more than people think, which is really the whole idea behind read first, decide after. Do that once or twice and it becomes second nature.